Hierarchy - Relative importance of elements (most important to least important)
Focal Point - The strongest, most compelling element in a design
Eye Path - Guide the viewer's eye through the image
Proportion - Size of elements in relative to one another
Visual Weight - Equals size + value (the lightness or darkness of a colour)
Type As A Virtual Element - Blocks of type as having shape and weight like photos and illustrations
Alignment (Grid) - Sense of visual order and rhythm. Set of guidelines for the user to align and repeat elements within space.
* Design with intention!
- use these tools to guide the viewer's eye
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